We believe in innovating at every
step of the way.
Possibilities are just immense!
Here are some of our current
campaigns!
What's New ??
AXE Twister activity
In line with the TWIST campaign the TWISTER activity was introduced – a cool refresher (orange juice and blue Curacao topped with soda) served in AXE branded glasses, that changed colour from yellow to green on stirring. A twist in the drink like the fragrance! To make the activity more fun cool coasters, stirrers & interactive tent cards were placed in locations to promote the activity. Further promoters – the AXE Angels visited our locations in Delhi, Mumbai & Pune to further add their charm to the entire TWISTER activity. The drink was retailed at outlets like CCD, Cafe Mocha, selected pubs & restaurants of the Gotcha! Impact Media network in Delhi, Mumbai, and Bengaluru & Pune.
To read more about the Twister activity, please visit:
http://www.afaqs.com/perl/news/story.html?sid=27046_Axe+Twist+now+on+Mocha+and+CCDs+menu
Cards4MyIndia
-Cards4U initiated an online campaign with an idea of Cards4MyIndia depicting the true colours of India. from the 16th -28th April which saw a lot of enthusiastic photographers (amateur as well as professional) sending in their entries. Each entry depicted the true India that the photographer saw through his lens. 3 were shortlisted amongst all. The winners got the chance to get their entries printed on postcards which were distributed through our racks in 16 cities.
