PEOPLE FOR ANIMALS
December 2007

Activities: Cards4U campaign

People for animals − a volunteer, non-profit animal protection organization made use of a Cards4U card campaign to promote adoption from the shelters, in order to enhance pet quality of life and reduce the number of healthy pets euthanized in shelters. Cards with puppies saying − "Take me home" really touched people's sensitivity which was apparent through the increase in card pick up in all locations. The Cards4U office had phone calls coming in for adoption of these puppies even months after the campaign!