AXE (Hindstan Unilever Limited India)
March 2006 - Present

Activities: Cards4U campaigns, various Xtra! activities & SPOT property holder

Axe and Gotcha! Impact Media have a longstanding relationship of card campaigns and Xtra! activities.

From March 2006 onwards there have been 8 AXE nation wide card campaigns, with regular cards, fragrance cards, and special shaped cards, one or more designs per campaign. Some campaigns were accompanied with top plate branding on our Cards4U displays.

Recently AXE started another Xtra! activity, namely, coasters, tablemats and tent cards in selected locations in Delhi and Mumbai.

Currently AXE is also property holder of our mini magazine SPOT. Every issue is drenched with the AXE feeling. The magazine has informative topics, all with a sexy AXE undertone.