What is AdtheLOO?
ADtheLOO is an innovative advertisement initiative currently available in the Delhi NCR, Mumbai, Bengaluru and Kolkata locations of Gotcha! Impact Media. Based on international success, ADtheLOO offers you the possibility to spend a private moment with the target audience. A one-on-one moment of impact! Washroom advertisements are the ultimate in captive media: you can't switch it off, flick a page, drive past it, or change the channel!!
Did you know that on an average a woman spends 105 seconds and a man 55 seconds in the washroom? So plenty of time to take in information, your advertisement information! International surveys prove that brand recall and positive brand association are very high with this type of advertisements.
Just imagine what you can do with advertisement space inside washrooms! Talk in the language of the target audience and when preferred differentiate perfectly between men and women.
Possibilities
You can be as innovative as you want to be with Washroom advertisements - for example, apart from advertisements which can be placed in A3 size frames, you can also have attractive eye-catching floor or mirror stickers, sampling in washrooms, fragrance experience etc. It is even possible to do an advertisement exclusively for women or men washrooms, or different designs for each! ADtheLOO advertisements can be completely tailor made as per the needs of your campaign!
How does it work?
All frames/advertisements will be fully serviced for the duration of your campaign. All advertisements are strategically placed where they will receive high volume viewing: over urinals, on the back of cubicle doors, at the entrance of washroom floors (floor stickers), on the mirrors (mirror stickers) or beside hand dryers.
Locations
ADtheLOO is currently available in approximately 80+ high end washrooms in Delhi NCR, 40+ in Mumbai, 50+ in Bangaluru, and 30+ in Kolkota which means a total of 200+ high end washrooms in India. In addition we can provide washroom space in Cafe Coffee Days and the main cinemas. In these places the target audience does not perceive the restroom in the conventional way, instead they see it as a place to freshen up during a party, or retouch their outfits and looks.
Why use it?
In India, washroom advertisement is still relatively new and unique, while internationally it's already a proven concept. The main advantages of using washroom advertisements are:
•Long dwell-time and unavoidable positioning
•Undivided attention for the duration of washroom use
•100% gender targeted, thus maximum relevance
•The advertising takes place in an uncluttered environment
•Minimal other distractions
•It represents a powerful national branding opportunity
